At Kenneth Cole, I led two major influencer marketing campaigns end-to-end, from contract negotiation and budget management to location scouting and final delivery. The content was deployed across organic social, paid media, and KennethCole.com, featuring NYC-based fashion and lifestyle creators including Isaac Likes and Joey Zauzig, both of whom have since become major names in the space. Campaigns were designed to showcase the brand's luggage line in authentic, editorial contexts.