Meet The Founder
Created to connect customers with the founder stories behind the brands we carried at NeighborhoodGoods. This became a recurring content franchise that transformed our owned channels into storytelling hubs, building trust and loyalty with our community.
Science Made Simple
Developed educational content franchises to demystify complex topics for beauty and wellness audiences. By translating science into accessible, scroll-stopping visuals, this series built brand authority and increased engagement on posts that traditionally underperform (educational content).
The Edit
Developed a recurring editorial franchise to spotlight underperforming inventory through styled editor picks. This content-as-commerce approach increased traffic to product pages and improved sell-through rates on key pieces.
